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Berkley Jay's Flippin Jigs

Jay's Flippin Jigs from Berkley are ideal for plucking lunkers out from the thickest, nastiest cover on the water. Jay's Flippin Jigs produces excellent results in stained or clear water, and features triple coned, double barbed bait keepers that will even keep Gulp! snug. Sporting durable silicone skirts that seductively pulsate on the fall, aggressive brass tube rattles to produce loud, fish-attracting vibration and color-matched weedguard keeps Jay?s Jigs on the move. Complete with heavy wire, extra sharp hooks.

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Berkley Ike's Finesse Jig

Finesse your way to more fish with the Berkley Ike's Finesse Jig. Designed with triple coned, double barbed bait keepers that will even keep Berkley Gulp! secure, Ike?s Finesse Jigs feature a flat head design which allows these super effective finesse jigs to stand upright when sitting on the bottom to simulate a defensive posture. Durable silicone skirt offer up an enticing profile while the jig's weedguard keeps it swimming. Each come with 2 skirts and 2 power bait trailers. The perfectly-balanced Ike's Finesse Jigs are great for longer casts and the round bend, light wire super sharp hook quickly stick and grip finicky, light biters.

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Berkley PowerBait Heavy Weight FAT Sinkworm - Model MPHWFSW5

Hang on tight when casting Berkley's PowerBait Heavy Weight FAT Sinkworms because a heavy weight fish is waiting to punch your rod from your hands! With even more mass than Berkley's Heavy Weight Sinkworm, the PowerBait Heavy Weight FAT Sinkworm is perfect for targeting large suspended fish. Producing an enticing wiggling action on the fall, the Heavy Weight FAT Sinkworms are most effective when rigged wacky or Texas style with a dead stick technique employed. Size: 5''. 7 per package.

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Berkley PowerBait Hollow Belly Swimbaits - Model BCHB5

When conditions call for a super swimbait, do as Berkley's top pros do and fish the Berkley PowerBait Hollow Belly Swimbait. Unlike other swimbaits, the PowerBait Hollow Belly is hollow from head to tail which causes the bait to collapse around the hook when bit for a solid hook set. Its oversized paddle tail produces an unbeatable, natural swimming action while the realistic eyes, lifelike colors and soft texture allow the Hollow Belly to truly mimic a live baitfish. Plus, the Hollow Belly is loaded up with PowerBait fish-attractant scent which truly provides a significant advantage. The PowerBait Hollow Belly Swimbait come with three baits, a wide gap hook, a treble hook, a bullet weight, a swivel, plastic tubing, a split ring and rigging instructions. Size: 5''. 3-pack.

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Berkley Original PowerBait Power Hawg

You want to catch a big bass, you've got to get his attention... When Berkley's Power Hawg first burst onto the bassin? scene, most figured this soft-plastic bait was destined to be banned from tournaments ? it simply caught too many fish. Still true to this day, this durable creature bait is deadly regardless of how you rig it. The Hawg?s long flapping appendages create an unbelievable action that big bass can?t resist, especially when combined with the fish-attracting power of PowerBait .

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Berkley PowerBait Original Power Worm - 10''

"The scientists at Berkley have been working on PowerBait for years, constantly making it better. There's absolutely no soft plastic on the market that catches more fish." Larry Nixon 1983 Bassmaster Classic? Champion You wanted the original colors back -- and we listened! Same color names, made the way you want. And, with the Berkley PowerBait Advantage, fish hold on 18 times longer! Soft but firm texture is irresistible to fish. Perfect size and action for dozens of presentations.

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Berkley PowerBait Original Power Worm - 4''

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Berkley Gulp! Saltwater Jerk Shad

''With 3 top tens and 6 top twenties out of 10 tournaments in 2005, you tell ME if it works!'' Bryan and Greg Watts Redfish Tournament Pros The first bait to bridge the gap between artificial and live bait. No one attractant truly applies equally well to all inshore fish -- that's why Berkley Gulp! Saltwater was created. Gulp! Saltwater is made of 100% biodegradable, natural ingredients that release 400 times more scent than plastic baits. Its scent trail attracts fish and triggers them to feed, outfishing live bait in all head-to-head field tests. Berkley's Gulp! Saltwater Jerk Shads are the spittin' image of the favorite snack of most every inshore species. The Saltwater Jerk Shad's split tail design makes them ideal for casting or jigging. 5''; 5 pack.

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Berkley PowerBait Original Power Grub

"The scientists at Berkley have been working on PowerBait for years, constantly making it better. There's absolutely no soft plastic on the market that catches more fish." Larry Nixon 1983 Bassmaster Classic? Champion You wanted the original colors back, we listened! Same color names, made the way you want. And, with the Berkley PowerBait Advantage, fish hold on 18 times longer! Fluttering action on the drop, plus a bulky profile and PowerBait actives offer big bass a big meal. Popular for all species. Perfect for a variety of applications, including jigs and spinnerbait trailers.

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Berkley PowerBait Original Power Tube

"The scientists at Berkley have been working on PowerBait for years, constantly making it better. There's absolutely no soft plastic on the market that catches more fish." Larry Nixon 1983 Bassmaster Classic? Champion You wanted the original colors back, we listened! Same color names, made the way you want. And, with the Berkley PowerBait Advantage, fish hold on 18 times longer! The go-to bait for serious smallmouth anglers. Tentacles provide subtle, lively motion. Hollow tube can be filled with attractant for a more powerful presentation.

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Berkley PowerBait Original Power Worm - 7''

"The scientists at Berkley have been working on PowerBait for years, constantly making it better. There's absolutely no soft plastic on the market that catches more fish." Larry Nixon 1983 Bassmaster Classic? Champion You wanted the original colors back, we listened! Same color names, made the way you want. And, with the Berkley PowerBait Advantage, fish hold on 18 times longer! Soft but firm texture is irresistible to fish. Perfect size and action for dozens of presentations.

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Berkley PowerBait BladeDancer

With 5 natural swimming motions, there's no wrong way to work this lure! It's like an entire tackle box of baits in one. Jig it, drop it, pause it, swim it, or walk it -- the weighted balance and bent blade design offer irresistible action. Mimics both cruising and crippled baitfish to a tee; comes pre-rigged with a PowerBait grub featuring swimming tail, realistic textured fins, and 3-D eyes. Extra bodies included. 1/4-oz. models have a 2-1/4'' blade, for an overall length of 4''. Contains 1 rigged line and 3 spare bodies. 1/16-oz. models have a 2-1/16'' blade, for an overall length of 2-1/16''. Contains 2 rigged lures and 3 spare bodies. 5/16-oz. models have 3 spare bodies. 3/8-oz. models have 2 spare bodies.

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Berkley Gulp! Fry

Berkley's Gulp!? baits are a substantial improvement over plastic bait technology. To attract fish and get them to feed, you have to appeal to their senses of smell and taste, technically known as chemoreceptors. Berkley has effectively bridged the gap between live and artificial baits with the Gulp!? baits. Gulp!? baits are very similar in texture and chemical potency to live bait, but have all the shape, action, and color advantages of soft plastics. Gulp!? actually releases 400 times faster than equivalent plastic baits with a scent trail so intense fish sense it from much farther away, and it is 100% biodegradable. The versatile Berkley Gulp! Fry is molded and ribbed, with a round body and small, flattened tail. Great action and leaves an intense scent trail that attracts bass and walleyes that ignore all other offerings. Great bait for drop shotting! 3''; 6 oz.; 12 pack.

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Berkley PowerBait Chigger Craws

Boyd Duckett?s Classic winning craw! 2007 Bassmaster Classic? champ Boyd Duckett flipped a Berkley Chigger Craw, Texas rigged on 65-pound braid with a 1-oz. tungsten weight and a 5/0 hook. The wind had pushed the vegetation into tight mats, so a heavy weight was needed to punch through the cover and get the craw in front of the big largemouth that were shading underneath. As it turned out, the Chigger Craw caught the two biggest bass of the tournament! Regarding the Berkley? PowerBait? Chigger Craw, Boyd Duckett says, ?When the fishing gets tough and the fish aren?t feeding, most anglers slow down. I believe in speeding things up to make the fish hit in a reactionary manner. I attribute my win at the 2007 Bassmaster Classic to the fact that I sped up and optimized on the reactionary bite. To do this I will rig a Chigger Craw onto a 1- or 1-1/2 oz. weight and pitch it into the heavy grass, trees, etc. The special design makes the arms flap really quickly. The speed of the bait going down through the water column and the fast action of the arms will draw that reactionary bite you?re looking for!? Try it on a jig, Texas or Carolina rig, or weightless?deadly!

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Berkley Gulp! Wacky Crawler

Berkley's Gulp! baits are a substantial improvement over plastic bait technology. To attract fish and get them to feed, you have to appeal to their senses of smell and taste, technically known as chemoreceptors. Berkley has effectively bridged the gap between live and artificial baits with the Gulp! baits. Gulp! baits are very similar in texture and chemical potency to live bait, but have all the shape, action, and color advantages of soft plastics. Gulp! actually releases 400 times faster than equivalent plastic baits, with a scent trail so intense fish sense it from much farther away -- and it's 100% biodegradable! Berkley's Gulp! Wacky Crawler is great for Texas rigs or wacky presentations, and is an excellent choice for walleye or bass. 5''; 10 pack.

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Berkley Gulp! Sinking Minnow

Berkley's Gulp! baits are a substantial improvement over plastic bait technology. To attract fish and get them to feed, you have to appeal to their senses of smell and taste, technically known as chemoreceptors. Berkley has effectively bridged the gap between live and articificial baits with the Gulp! baits. Gulp! baits are very similar in texture and chemical potency to live bait, but have all the shape, action, and color advantages of soft plastics. Gulp! actually releases 400 times faster than equivalent plastic baits with a scent trail so intense fish sense it from much farther away, and it is 100% biodegradable. Berkley's Gulp! Suspended Minnow is a subtle bait that?s big on flavor designed for targeting suspended fish or fish holding i